Johnathon has always had an inflation fetish. Now that he was older and actually knew what being "turned on" means he can understand it a little more. Even as a little kid he remembered being turned on the most by Violet Beauregarde's inflation in Willy Wonka and the Chocolate Factory. He has always been partial to blueberry inflations, but once in a while he'd venture into some other types of inflation. He vowed one day, however, that he would create the wonka gum and actually turn people into blueberries.